Then came the great liberator, THE PILL! Women could have a career AND sex and not have to worry about an unplanned pregnancy. This was a big damn deal in the fight for equal pay. Companies used the ‘impeding-mommy’ excuse to deny women promotions. After all, women were only in the workforce ‘temporally’, until like good girls, we got pregnant and stayed home to fulfill our real job— wife and mother.That sounds insane more than 30-years later, but in the 60s and 70s the newspaper want ads were divided into two sections, MEN and WOMEN.