Profiting though understanding what motivates women to action
Kathleen Slattery-Moschkau, filmmaker, talk radio host and commentator, laid out Big Pharma’s marketing mission in a brilliant article, ‘Pharma: Still Chasing Skirts’, posted on March 13, 2009 to HuffingtonPost.com.
Kathleen Slattery-Moschkau spent ten years inside the pharmaceutical industry and can state one thing for sure: Big Pharma goes where the money is — and the money is with the women of our nation. Although women are certainly not the only targets of drug ads, winning the female audience is critical to the success of any given drug. Women are more proactive about their health, more likely to “talk to their doctor”, more likely to encourage their husbands to seek medical treatment, and more likely to manage the healthcare for the entire family. It is just darned good business for pharma to set their sights on the ladies. But what is good for business — explosive prescription sales of new drugs — is not necessarily good for public health.
This is a great article, pass it on to your friends.
For the full article go to: Pharma: Still Chasing Skirts
