Staying on message, while making the numbers sing a happy tune Merck's "One Less" Marketing team is like a well oiled machine. It stays on message no mater what. A key message Merck likes to repete when touting Gardasil is that the vaccine prevents the two strains of HPV that … [Read more...] about ‘One Less’ Reason To Talk About Pap Test
Archives for April 16, 2009
Pfizer’s Reorg Focuses on Biotech
Pfizer has announced its reorganization strategy with Wyeth. The research operations will be broken into two units: a biotechnology unit led by a Wyeth senior executive, and a pharmaceutical group led by a Pfizer scientist. The plan hopes to smoothly integrate Pfizer and Wyeth … [Read more...] about Pfizer’s Reorg Focuses on Biotech