Sustainable Health Care For Women For regular readers of ‘Inconvenient Woman’, this will seem like an oft repeated refrain, but there are better, safer, more sustainable ways to prevent and treat cervical cancer both at home and in developing countries. Safety, and ethical … [Read more...] about Uganda Embraces Low-Tech Test for Cervical Cancer
Gardasil
‘One Less’ Reason To Talk About Pap Test
Staying on message, while making the numbers sing a happy tune Merck's "One Less" Marketing team is like a well oiled machine. It stays on message no mater what. A key message Merck likes to repete when touting Gardasil is that the vaccine prevents the two strains of HPV that … [Read more...] about ‘One Less’ Reason To Talk About Pap Test
Taking Fear and Panic Out of the Vaccine Decision Process
Cancer, like FIRE, is one of those words that never should be yelled in a crowd Merck's award winning, "I want to be one less woman who battles cervical cancer" marketing campaign was designed to instill a sense of urgency, the need to protect girls from the clear and … [Read more...] about Taking Fear and Panic Out of the Vaccine Decision Process
Gardasil, Another Prespective
A reader, who knows how much Merck’s Gadasil Commercial, "I want to be one less woman who battles cervical cancer" trips my trigger, sent me the link to Kevin Roeten’s Blog. My issues with Gardasil have always been about an unnecessary, unsafe, outrageously expensive, drug, being … [Read more...] about Gardasil, Another Prespective
Can Glaxo learn from Merck
Will they absorb lessons learned from Merck’s mistakes? As Glaxo is forced to wait for FDA’s approval for its own HPV vaccine, Cervarix, will the company use its time on the sidelines to absorb lessons learned from Merck’s missteps? There is a building backlash against Merck’s … [Read more...] about Can Glaxo learn from Merck